Building an eCommerce Team - Do it for reaching your business objectives

"How big should our eCommerce team be?"

I had this question earlier and it surprised me. This was from a leader at a very well known brand but it had limited geographical reach. At first, I wondered if the person asking had really understood what they were asking. Why were they capping their growth? Was there a reluctance to tap into broader markets and engage with a global audience?

We got into a fairly deep discussion about business and company objectives based off of my response. As we spent more time talking about those goals, it became clear to that leader that an in-house eCommerce (business and team) was not only about selling to existing customers, but it was the single greatest business expansion and growth opportunity available to them.

Indeed, in today's environment, not only is eCommerce a growth channel, but it is also perhaps the only universally available growth channel for most companies and brands.

The size of an eCommerce team is a crucial but only one consideration for any business looking to expand its online presence and reach a wider audience. Embracing eCommerce as a strategic cornerstone can unlock unparalleled opportunities for sustainable growth and enhanced market presence.

Go forward and build your eCommerce teams and business. You'll realize the business objectives in the near-term and set yourself up for long-term success.

Authenticity, with respect, is key to professional communication

'Be professional'. 'Sound and seem credible'. 'Proofread. Don't make silly typo or grammatical mistakes'.

We've all been given or have given such advise to someone at some point in our career. Well, take a look at the email below. Do you think the copywriter at this company ever got such advise?

Or is this company out to destroy Chicago Manual of Style, AP Stylebook, New York Times Manual of Style and Usage etc?

Well, this company, operating in a highly regulated space, has seemingly differentiated itself with its authenticity. From the name to mascot. Typos? Meh. Not grammatically correct? Double Meh.

Many of us agonize over how to say something and not just say it. We edit and rewrite over and over, to the point where the message gets sanded down so much that no one can discern your objectives. Go ahead and state what you have to...the world doesn't have time for the sugar-coated sh*t sandwich. Be genuine, be respectful and dive right to the point.

The world needs more of it, not less.